Who are we?
Small Axe is a not-for-profit with one goal: to create movements that are progressive, hopeful and powerful, to inspire people to act on the most pressing issues of our time. We bring together bold creative, communications and organising to run integrated end-to-end campaigns.
We campaign with humility, integrity and passion for the causes we work on; whether hired by clients, collaborating with partners, or launching our own.
We’re proud that our work has played a crucial role in three General Elections. For Caroline Lucas, winning her 2015 re-election campaign. At the 2017 General Election, we ran the two most effective third-party campaigns against School Cuts and for a Progressive Alliance. In 2019, across three campaigns for the labour movement, pushing education funding to the third top issue behind Brexit and the NHS, and making sure no-one was denied their right to vote with canivote.org.uk.
Right now we’re working on campaigns with Compass, National Education Union, EveryDoctor, Citizens UK, Pembroke House – and more.
We don’t work with corporations, we don’t do CSR and we don’t extract profit from the movement. We’ve been a worker co-operative from the beginning.
We believe in the power of diversity of thought, life experience, opinions, culture and ideas. We don’t pretend to be free from bias and groupthink, but work hard to overcome this.
We’ve all come to Small Axe through different routes, applied and adapted ourselves and our skills to the job. Inspired by people like Saul Alinsky, Ella Baker and Marshall Ganz, obsessed with grassroots campaigners moving mountains and progressive candidates overturning the odds around the world.
We work hard, and sometimes late — with a sincere belief that a small group of thoughtful and committed people can change the world. That’s why we’re called Small Axe: