LEYF Nurseries had big ambitions. A childcare charity and social enterprise, they wanted to stand out from the crowd and tell parents they were different. When they came to us for help we encouraged them to push boundaries and change the expectations of the early years sector.
We started by uncovering the key elements of the parent experience, profiling the different types of parent that comprise LEYF Nurseries’ audience, and creating a core story that would speak to their motivations and values.
From there, we created a new brand style to match this bold, fresh messaging, and applied it across a range of striking print materials..
We’ve enjoyed strengthening the communications between LEYF Nurseries, staff and, most importantly, the families of London. By recruiting staff, increasing awareness and re-imagining the LEYF brand, we’ve helped them to nurture the future generation of children across London.
To find out more about this project or how we can help you,