Labour Together launched as a network for activists from all traditions of the Labour movement to explore new ideas and thinking on the future of the left.
Our challenge was to engage the breadth of Labour Party members and supporters from all part of the movement in meaningful political conversation. The project was about deepening engagement and relationships in the Labour movement over short term political wins and we were tasked with creating an engaging communications strategy to launch the organisation.
We knew from the start of this project that it couldn’t be a viral film which berated everyone for failing to talk to each other. We had to go deeper and come up with a vehicle which would create the space for people to come together and confront their differences.
We worked with key stakeholders to produce a creative strategy connected to a scalable organising model to build these conversations. We crated a toolkit and thought-starter content to give Labour members the opportunity to host “Round Table” conversations.
Using the idea of "a child born today should see the year 2100" to help focus people's energies onto the shared challenges we face as a society, as well as our responsibility as a movement to work together to do right by the next generation. The thought starter was voiced by Imogen Walker MP.
Combined with the idea that "We all make the movement" we made the case for putting in the hard-yards to find common ground, even when that seems impossible and we proved that it's possible if everyone is willing to commit themselves to it.
We’ve tested the Round Table format with MPs and party leaders including Morgan McSweeney, Wes Streeting MP, Shabana Mahmood MP and Bridget Phillipson MP alongside rank-and-file labour members.
