Campaign collaboration and capacity building

Stop School Cuts

Stop School Cuts is a campaign led by the National Education Union (NEU). Since 2016, the campaign has won back over £20bn for schools. 

We’ve partnered with the union and Outlandish who built and maintain the website schoolcuts.org.uk since 2017. After a few years of hiatus, The NEU asked us to revitalise the campaign and make it a key talking point in the election. We set about this challenge by:

• Targeted advertising reaching over 25m impressions
• Front page ads in 40 local newspapers
• Delivering 1.2 million leaflets
• Hanging 350 banners
• Producing over 2,500 creative assets
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Using localised data we made sure voters in key seats knew the truth about school funding and how it would impact their school.

Our message was clear: fourteen years of cuts have driven schools into crisis, and £12.2 billion is needed to reverse the impact and bring us back to a 2010 minimum baseline. 

With a new Government in power, we’ll continue pushing  to win back every penny schools lost in funding cuts since 2010.

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Just Register

Just Register is a national voter registration campaign targeted at commonwealth citizens and those facing practical obstacles to registration. It aims to build capacity in civil society to improve registration rates. 

In the run-up to the election we launched: 

• An easy-to-understand tool: Can I Vote? - launched in partnership with Citizens UK and Migrant Democracy Project
• An Assisted Voter Registration programme for personalised support with registration. 
• A constituency lookup tool to demonstrate the inequality at the heart of our electoral system where some MPs represent as many as double the number of constituents
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OUTCOMES

• Constituency Lookup Tool exclusively covered by The Guardian. 
• An estimated 10k+ voters registered, 62% people reached were registering for first time, 56% were commonwealth citizens‍
• 45,917 texts and 656 phone calls made to support people in the lead up to polling day
• Detailed information collected on the biggest pain points in the registration process

Campaign Lab Community Building

Campaign Lab brings together progressive campaigners, tech experts and political researchers to collaborate and develop the tools, the tech, the knowledge that help win.

During the run-up to the election we wrote their newsletter, managed their X account and produced a special election podcast.

The newsletter kept people up to date on tools, discussions and in-person events and experiments - like their hack nights - happening during the election. These get-togethers were an essential part of expanding and strengthening their network.

The Campaign Lab Podcast examined and compared old and new methods of campaigning, from leafleting to exciting new tools, technologies and AI. It helped showcase Campaign Lab’s amazing volunteers and innovative work.

The aim was to help build the Campaign Lab community by keeping their work visible at a key time and demonstrating different ways to engage in political campaigning. Building the community means more connections, more skill sharing, more learning, more tool development, more innovation. All of which will help pave the way for more impactful campaigning in future.