The Labour Party's Community Organising Unit tasked us to help them create an identity and digital assets for their organising work and in particular building their organising efforts for a Green Industrial Revolution.
The Labour Party’s newly established Community Organising Unit has already developed thousands of leaders across marginal seats. The challenge was how to bring all this work to life through national content to scale the work and create a friendly context for leaders and organisers on the ground with a brand that could tie content together.
We drew on the tradition of labour and union design into a fresh style. The branding is designed to reflect the sense of the work of the organisers: insurgent, vibrant and dynamic. The colours, type and visual elements all evoke that passion, positivity and purpose.
