Stop School Cuts
The National Education Union launched their then School Cuts campaign in November 2016 to reveal the devastating effects of the Government’s school funding plans.
Three weeks out from polling day for the General Election, the NEU wanted to capitalise on the moment and reach swing voters in marginal constituencies. They had already built schoolcuts.org.uk in partnership with Outlandish and wanted to build on the campaign and get as many parents to the site as possible.
In partnership with Outlandish, we helped to amplify the messaging about the school funding emergency through targeted Facebook ads and an explainer video featuring interviews with headteachers who brought the urgency of the crisis to life.