How we did it
We spent six months working with Compass staff, management committee members and associates to refresh the brand and redevelop the website so it became an inclusive space for progressive people to explore ideas collaboratively.
- WORKSHOPS AND SCOPING
We kicked off the project with a structured brand workshop to capture sentiment and opinion. These conversations extended beyond the visuals, to look at where Compass and its projects fit within the wider apparatus of the UK’s progressive and political make-up.
- BRAND REFRESH
In this phase, we rolled out a visual design refresh, including delivering a new type-face, message map and guidelines on how to deploy and use the Compass brand, a brand positioning document as well as new templates and executions.
- WEBSITE REFRESH
After conducting a content audit, we set to work streamlining the existing copy and layout of the WordPress site, and updating the look and feel to be bright, clear and emotive and youthful. The result was a more minimalist, functional, and mobile-responsive website that Compass can use and update for many years to come.