Putting people back in the political process

We Can Win

We Can Win was a self-funded campaign. Combining the skills of community organising with the technology and communications of the future, to empower people to take the political process into their own hands.


In 2016, a year of turbulent and dangerous global politics, Small Axe wanted to put people back at the heart of politics.

How we did it

We began our campaign in the heart of the City of London, an area where the world’s wealthiest banks sit alongside a community of ordinary residents and low-paid workers. Our Get Out The Vote efforts boosted turnout in the two residential wards and, for the first time in a long while, we elected resident councillors to Britain’s most secretive local authority.


  • We recruited and helped elected the first Labour group of councillors in the history of the City of London
  • Drew candidates from the community who emerged as leaders through campaigns on air pollution and housing.
  • This work formed the prototype for Labour’s Community Organising Unit which is deploying the same tactics nationwide.