School Cuts

Changing the mind of 750,000 voters
National Education Union

The National Education Union launched their School Cuts campaign in November 2016 to reveal the devastating effects of the Government’s school funding plans. Our friends at Outlandish produced, which demonstrated the true scale of cuts on a local level.

Three weeks out from polling day for the 2017 June General Election, the NEU wanted to capitalise on the moment and reach swing voters in marginal constituencies.

We developed an ambitious social advertising campaign to promote the interactive map showing the scale of school cuts in their constituency and where Parliamentary candidates stood on the issue.

By polling day we had reached 3,180,321 people across the country through targeted Facebook ads in target constituencies. Our explainer video was shared a total of 88,000 times and was viewed by more than 4.6M people.

A post election poll from Britain’s most accurate pollster, Survation, found 10.4% of voters changed their mind about who to vote for due to school funding policy, the equivalent of 750,000 people switching their vote.

To find out more about this campaign or how we can help you,

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Social Media & Advertising
Digital Mobilisation
Increase in Compass Facebook page likes
Audience reach on Facebook
Facebook video views
Facebook Engagements

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Social Media & Advertising
Political Strategy
Digital Mobilisation
Explainer film views
Parents & teachers reached
Super target
seats held
Increase in facebook followers