Growing a movement of doctors

White arrow icon

EveryDoctor

A membership organisation that fights for a National Health Service where every patient is safe and every doctor’s wellbeing matters.

Challenge

Working conditions are dire and UK doctors are burnt out. Doctors are excessively criticised in the media, let down by their traditional union and stretched beyond capacity due to the consequences of £40bn in NHS austerity cuts made by the Government since 2010.

A  group of doctors wanted to build a movement that would campaign to protect doctors and the NHS. Find out more.

What we did

  • Strategic and practical support to launch EveryDoctor
  • Design a brand identity and logo that would cut through to the target audience (busy, medical professionals)
  • Design, build and launch the EveryDoctor website
  • Develop a fundraising and membership strategy to acquire new members


Outcomes

  • Recruited 330 founding members in the first year
  • Established a regular income stream to support a growing organisation

What we achieved

1,700+
new members
£5,000
raised monthly
2,200+
press mentions in 2020
22
MP briefings hosted
Quote icon
Without Small Axe, our non-profit organisation wouldn't be what it is. Their wide-ranging expertise in branding, strategy and communication allowed us to launch EveryDoctor (a non-profit to campaign to improve things for doctors and the NHS) in early 2019. As a team they work seamlessly, bringing together elements which make campaigns come alive. Small Axe represents the future of political campaigning in the UK. I cannot recommend them highly enough.
Dr. Julia Patterson, EveryDoctor Lead

What can we help you with?

Whether you’ve got a particular project or problem in mind or you’d just like to ask us how we can help you reach your campaign or social change objectives we’re always happy to talk.

Great, now what suits you?

Let us know how we should contact you. We'll do our best to get back to you right away, but if you have a very urgent problem - give us a call on 020 3540 7467.

Tell us about yourself

Please tell us a bit about your organisation or your campaign.
Thanks for getting in touch
We have received your message and will be in touch shortly.
Oops! Something went wrong while submitting the form.

Tell us about yourself

Please tell us a bit about your organisation or your campaign.
Thanks for getting in touch
We have received your message and will be in touch shortly.
Oops! Something went wrong while submitting the form.

Tell us about yourself

Please tell us a bit about your organisation or your campaign.
Thanks for getting in touch
We have received your message and will be in touch shortly.
Oops! Something went wrong while submitting the form.