Securing the best-ever Green result

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General Election 2015

The 2015 General Election was the Green Party’s most successful campaign ever. Small Axe played a leading role in the development of the Green Party’s strategic and digital communications in the months preceding the election.

What we did

We began in 2014, with a targeted digital content strategy designed to build public awareness around key issues – reminding voters what was at stake in the upcoming election.

In 2015, ahead of the general election, we created a fresh new brand, new websites, and assets for digital and print. Initially focused on Caroline Lucas’ re-election campaign it was subsequently rolled out to other target seats.

Our impact

Green Party membership rocketed, thousands of activists mobilised and together we raised hundreds of thousands pounds.

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The stats

raised online
supporters recruited
green votes secured
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“Small Axe bring the creative and technical expertise of a digital brand agency with a sensitive knowledge of the political landscape. They understand the challenges for those who face huge odds in a political and electoral system designed to back only the big guys. If you’re taking on a fight against the odds in politics or social change, then Small Axe are the best to help you win.”
(Simon Williams, Senior communications advisor)


  • Caroline Lucas MP retained Brighton Pavilion with 42% of the vote
  • In Bristol West, the party recorded one of the biggest swings in election history (24%)


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